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Create a matrix that contrasts the differences between marketing in for-profit and not-for-profit health care organizations. Use the sample matrix that is attached.
Include the following in your matrix:
- Centralized versus decentralized format of management
- Strategic goals of the organizations
- Variation in the access to the capital market
- Strategic marketing differences between these two types of organizations
- Quality attributes of the two types of organizations
- The management of pricing and volume
Do not simply copy and paste quotes into the matrix. I expect at least 80% of the content to be your own original work.
Cite at least 3 reputable references in APA format to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).
Marketing Matrix
| For Profit | Non-Profit | |
| Centralized VS Decentralized Management |
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| Strategic Goals of the Organization |
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| Variation in the Access to the Capital Market |
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| Strategic marketing differences between these 2 types of organizations |
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| Quality attributes of the 2 types of organizations |
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| Management of pricing and volume |
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