Examine the role of the manager in a specific tourism or hospitality or events organisation
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You are required to provide an individual written essay where you will examine the role of the manager in a specific tourism or hospitality or events organisation, focusing on their impact on service provision. • You must select only ONE TYPE of tourism, hospitality or events organisation: either a hotel, OR a restaurant, OR an event organising company. • Describe the company vision and goals, drawing on publicly available sources. • Explore the role of the manager in the achievement of organisational goals. • Explain and critically utilise the necessary management, leadership and motivation concepts as they relate to service organisations. • Provide specific management practices that could contribute to service improvement, as well as the rationale behind these practices. • You must reference your work properly. Assessment Criteria The coursework is assessed according to the following criteria: • Knowledge and understanding: o Evidence is provided of a thorough investigation and sound knowledge of the topic. • Analysis: o Well focused on the topic, analytical rather than descriptive, with sound conclusions drawn from arguments and evidence, but with evidence of creativity. • Planning structure and conclusions: o Logically structured and clearly argued. • Standard of presentation: o Information and ideas are presented in a clear, reasoned and appropriate manner; well referenced. o Uses a good range of academic and industry sources. Note: At least five text books should be referred to when writing your assignment. Lecture notes should not be used as a source of reference.
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