Explain concepts of intermediation and disintermediation
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Explain Concepts of intermediation and disintermediation.President Learner wants your assurance that the e-business acquisition will reduce administrative costs associated with traditional brick-and-mortar health care providers while also improving customer relationships. You are to compose a memo that briefs Max on the capacity of e-commerce networks and e-business models to reduce administrative expenses. The memo should be 450-600 words and should include applying the strategic digital marketing channels continuum of the following: Intermediation: The e-business’s information accessed through a brick-and-mortar medical health care or education provider Disintermediation: The e-business’s health care information and services accessed directly, often substituting or bypassing traditional medical service providers Reinter mediation: The e-business’s health care information and services delivered by utilizing third-party online services for medical treatment advice, customer/user data analysis, registration and sponsorship payment processing, or information security protection Reinter mediation may also include the e-business’s marketing channels strategies that combine online click-and-order information access with on-ground brick-and-mortar service delivery.
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