Directions: Please review and answer the following questions, which have been assigned to you in the CompanyOne case. You will need to capture screenshots to complete these questions; if necessary, review these instructions on capturing screenshots.
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Question 1
Find the number of active users (1-day, 7-day, 14-day, and 28-day) for December 2018. Calculate the daily average number of active users for each of the four time periods. For example, the daily average for the 28-day period will be the number of active users reported by Google Analytics divided by 28. Based on your calculations, what conclusions can you derive? (Note: Active users refers to the number of users who visited the CompanyOne website within the last 1, 7, 14 or 28 days looking back from the last day of the period, which is December 31, 2018.)
The metrics in the report are relative to the last day in the date range you are using for the report. Thus, your date range is December 1 to December 31:
1-day active users—the number of unique users who initiated sessions on your site or app on December 31 (the last day of your date range).
7-day active users—the number of unique users who initiated sessions on your site or app from December 25 through December 31 (the last 7 days of your date range).
14-day active users—the number of unique users who initiated sessions on your site or app from December 18 through December 31 (the last 14 days of your date range).
28-day active users—the number of unique users who initiated sessions on your site or app from December 4 through December 31 (the entire 28 days of your date range).
Question 2
Plot graphs of 1-day active users for the 31 days in December 2017 and in December 2018. Compare the number of active users for both periods from the two plots. What do you conclude about the change in marketing effectiveness, if any, from December 2017 to December 2018? Please provide a screenshot to support your analysis.
Question 3
Plot a graph of the bounce rate for the 31 days in December 2018 and compare it with the same time period in December 2017. What do you conclude? Please provide screenshots to support your analysis..
Question 4
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The post Directions: Please review and answer the following questions, which have been assigned to you in the CompanyOne case. You will need to capture screenshots to complete these questions; if necessary, review these instructions on capturing screenshots. appeared first on My Nursing Papers.
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