Market Entry and Distribution Strategy

Ring already has a distribution arrangement through Amazon, however they want to add further channels in the expectation that this will help to increase sales and thus meet their goals faster.

They would like you to evaluate the following options and recommend which should be the primary focus, with clear justification:

Option 1
A specialist distributor would be chosen, who is able to distribute the product to a wide range of home and garden, and home improvement specialist retailers, in your chosen four countries.

Option 2
This option would involve entering into a joint venture with Euronics International Ltd, http://www.euronics.com/ an international association of independent electrical retailers – who sell a wide range of TV and audio goods and many other household appliances.

Again Ring wants to see plenty of evidence for your points and clear links to your understanding of the consumer and the retail environment. Both secondary research such as Passport and academic research should be used here.

(Suggested max word length 650 words)

Report Writing, Citing and Referencing (10% of assignment marks)

The final 10% of marks will be given for this, taking into account the whole report. Your report should include a contents page, introduction, conclusions and list of references as well as your responses to the tasks above. All pages should be numbered.
Use line and a half spacing in the body of the report

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