Research Glo Beauty Bar. Provide a brief synopsis of the information youâ€ve selected.
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CASE STUDY 1
Congratulations! Our PR Firm, Campaigns 616, was just hired by Glo Beauty Bar in Mamaroneck, NY for an initial three-month campaign to kick start their social media presence in Westchester County. They are looking to create more interest in their services before the wedding season (May – September).
Glo Beauty Bar is run by New York celebrity makeup artist Heather Adessa. Glo Beauty Bar offers a wide range of services including makeup, hair, spa services, waxing, and more.
For more information, visit http://www.glo-beautybar.com.
You can also find their social media pages from the website.
What to do from here:
1. Research Glo Beauty Bar. Provide a brief synopsis of the information youâ€ve selected.
2. Identify their audience, and the segment you should be focusing on. Be prepared to explain why youâ€ve selected this audience based on your research.
3. Identify FOUR goals.
4. Identify FOUR objectives.
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