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Define your 1st key word or phrase. Provide strengths and weaknesses from literature about the topic. Provide at least 4 references. Analyse your hypothesis about this topic and discuss your conclusion.
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| 1) | Area of Research, import, and Research Question (RQ)(20.0) | Missing or mostly missing or confused with many irrelevances0.0-4.0 | Missing one or more essential features, poorly organised, and/or irrelevances
4.0-8.0 |
Clearly stated but poorly organised, difficult to read, or to tie back to the extant literature8.0-12.0 | A clear and concise research design that is well-tied to a Gap in the Received Literature12.0-16.0 | A clear and concise research design that is well-organised, easy to read, and are well-tied to a Gap in the Received Literature.16.0-20.0 | |
| 2) | Literature Review – well-structured with good coverage of the extant literature(20.0) | Missing or mostly missing or confused with many irrelevances0.0-4.0 | Poor coverage, substantial gaps and poorly integrated into the rest of the study4.0-8.0 | Fair coverage, few gaps and poorly integrated into the rest of the study with a summary8.0-12.0 | Good coverage, few to no gaps and integrated into the rest of the study with a good summary12.0-16.0 | Excellent coverage, no apparent gaps and well-integrated into the rest of the study with a good summary.16.0-20.0 | |
| 3) | Research Design: Data type & source, Methodology,
(20.0) |
Generally confused
0.0-4.0 |
A confused design with some irrelevancies
4.0-8.0 |
A clear research design with a doable cost-effective approach
8.0-12.0 |
A clear and concise research design that is well-tied to the Received Literature
12.0-16.0 |
A clear and concise research design that is readable and well-tied to the Received Literature
16.0-20.0 |
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| 4) | Analysis, findings, and Discussion
(20.0) |
Generally confused with little or no linkage to the issues and/or research question
0.0-4.0 |
Somewhat confused with some irrelevancies
4.0-8.0 |
A clear statement of the issue
8.0-12.0 |
A clear and concise statement of the issues that is well-tied to a Gap in the Received Literature12.0-16.0 | A clear and concise statement of the issues that is well-tied to a Gap in the Received Literature and gives the expected consequences16.0-20.0 | |
| 5) | Format of the Proposal, referencing (in-text refs., reference section, and abstract).(20.0) | Incoherent with little structure and difficult to read
0.0-4.0 |
Confused with some irrelevancies
4.0-8.0 |
A clear and easy to read
8.0-12.0 |
A clear and easy to read with good structure and properly referenced
12.0-16.0 |
A clear and easy to read with excellent structure and properly referenced using the Harvard style.
18.0-20.0 |
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| Total Mark | /100 | General Comments: | |||||
| Adj. to 50.0 | /50 | ||||||
HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION
HI6008 Assessment Three
FINAL Business Research Report
Due Friday Week 13, 25 pages
(Minimum 22, Maximum 28 pages excluding bibliography and appendix)
Worth 60%
The FINAL business research proposal will consist of the following items:
Abstract
Chapter 1 Introduction
Chapter 2 Literature Review
Chapter 3 Data Collection and Analysis
Chapter 4 Discussion of Results
Chapter 5 Conclusion and Future Work
Bibliography
Appendix
Recommendations on how to write the final report:
Abstract:
150 to 200 words with a brief description of your business research topic, its business significance, research methods used and research results.
Chapter 1 (4-5pages) Introduction: From Assignment 01 include:
1.1 Your business research topic. What is your topic and what is its business significance.
1.2 A brief background/literature discussion of your topic. Provide a list of research questions for the identified business problem or opportunity.
1.3 A brief description of the research methodologies and techniques to be used for the research project. What research methodology will you use?
1.4 A description of the research process. What will be the steps in your project?
1.5 Outline describing what will be in each chapter of the report.
Chapter 2 (8-12 pages)Literature Review: From Assignment 02 include:
2.1 Introduction to Literature Review: Start with introduction which includes a list of the topic you will do a literature review on, what your hypotheses are from these topics that you are starting out with.
2.2 Topic 1: Define your 1st key word or phrase. Provide strengths and weaknesses from literature about the topic. Provide at least 4 references. Analyse your hypothesis about this topic and discuss your conclusion.
2.3 Topic 2. Define your 2nd key word or phrase. Provide strengths and weaknesses from literature about the topic. Provide at least 4 references. Analyse your hypothesis about this topic and discuss your conclusion.
2.4 Topic 3: Define your 3rd key word or phrase. Provide strengths and weaknesses from literature about the topic. Provide at least 4 references. Analyse your hypothesis about this topic and discuss your conclusion.
2.5 Topic 4: Define your 4th word or phrase. Provide strengths and weaknesses from literature about the topic. Provide at least 4 references. Analyse your hypothesis about this topic and discuss your conclusion.
2.6 Conclusion to Literature Review
Chapter 3 (6-8 pages)Data Collection and Analysis
3.1 Introduction to Data Collection and Analysis
3.2 Data Sampling Method. How will you get the data you need to test your hypotheses? What tools or devices will you use to make or record observations? How will you choose the sample? What degree of accuracy or level of confidence can you guarantee?
3.3 Data Analysis. What combinations of analytical and statistical process will be applied to the data? Which of these will allow you to accept or reject your hypotheses?
3.4 Conclusion to Data Collection and Analysis
Chapter 4 (3-5 pages)Discussion of Results
4.1 Discussion on Hypotheses. Was your initial hypothesis supported or rejected? Why?
4.2 Discussion on Literature and Research Results. What are the implications of your findings for the theory base, for the background assumptions, or relevant literature?
4.3 Recommendations. What recommendations result from the work?
Chapter 5 (1-2 pages) Conclusion and Future Work
5.1 Conclusion: Brief summary connecting your business research topic to your research results
5.2 Future Work: What suggestions can you make for further research on this topic?
Bibliography
At least 16 references properly referenced.
Appendix
Here you could include the PowerPoint slides from your presentation, any (empty) surveys, any extra information of value such as extra data analysis not included in the chapters.
Online Shopping-The Case of e-Bay Company and Amazon Company
Executive Summary
Online shopping has escalated since time immemorial because of the changes in the economic world. Many business people and customers have attributed the online shopping to be an excellent platform for shopping a variety of goods and services because of excellent associated benefits. Currently, the online stores are becoming a booming business. The shoppers are using online shopping to purchase products such as the gadgets, clothes, shoes, daily groceries and even the appliances. The customer can also utilize the shopping search engine that may be displaying similar goods and services and their products. The development of technology has made it possible for the customers to shop for their favorite goods and services at their homes by using the desktop computers, the tablet, the laptops and even their smart phones (Bunnell & Luecke, 2000).The e-Bay Company is an important company as it has embraced the online shopping technology. The financial status of the company is significant as it depicts the significance of the online shopping compared to the traditional shopping. The study utilizes the questionnaire to collect both qualitative and quantitative data which is then subjected to descriptive statistics for analysis.
Table of Contents
Executive Summary……………………………………………………………………………….2
Introduction………………………………………………………………………………………..3
Problem Statement………………………………………………………………………………5
Purpose of Research……………………………………………………………………………….5
Hypothesis…………………………………………………………………………………………6
Search Report/Literature Review………………………………………………………………….6
Online Versus Offline Shopping…………………………………………………………………..9
Survey……………………………………………………………………………………………10
E-Bay Company Financial Statements…………………………………………………………..11
Amazon company Financial Statement…………………………………………………………13
Conclusion……………………………………………………………………………………….15
References………………………………………………………………………………………..17
Introduction
Online shopping has escalated for the few years because of the changes in the economic world. There are so many factors that have made the online shopping popular which include the difficulty in accessing the traditional stores, the increasing gas prices and also the hassles which are associated with the shopping through traditional stores and malls. Furthermore, the increased interests in the online shopping have also enabled the online shopping popular. Many business people and customers have attributed the online shopping to be an excellent platform for shopping a variety of goods and services because of excellent associated benefits. Many shoppers argue that online shopping provides such benefits as shopping comparison capabilities, convenience and other options such as the shipping(Mennig, 2001). What is more, many business people have argued that online shopping is considered to be very important of purchasing the products and other services through the internet platform.
The online shopping is most significant during the clearance season and holidays. The online shopping platform is significant because it allows the shoppers to enjoy a wide variety of items and products from a wide variety of stores. Furthermore, the online shopping provides an opportunity to the customers a good customer service and thus allows them to satisfy their needs and requirements. Many customers from different parts of the world have an interest in shopping online and purchase products from a variety of brands and other businesses. According to the economic association of America, the online shopping has increased since the advent of the internet technology(Bunnell & Luecke, 2000). Currently, the online stores are becoming a booming business. The shoppers are using online shopping to purchase products such as the gadgets, clothes, shoes, daily groceries and even the appliances.
Problem Statement
The changes which are seen in the business sector are attributed to the advancement of technology and particularly the Internet technology. Furthermore, the change associated with customer behavior is also attributed to the advancement in internet technology. According to Oracle, the cheap and affordable technology has escalated the application of e-commerce which encompasses the online shopping and online retail sales (Laudon & Traver, 2002). However, the online retail sales are attributed to low sales compared to the online shopping. The e-commerce is also being hit a myriad of challenges because it is a relatively new industry in the commerce industry. Many of the online retailers still lack what it takes to venture into a successful business. The low performance among the online retailers is attributed to the poor governance systems and lack of digital marketing skills(Mennig, 2001). Furthermore, inadequate online security is also another issue that has been facing the e-commerce platform. The skyrocketing advancement in the online technology has also been attributed to the online fraud that has resulted in high worry among the online shoppers. It is thus important to study the online shopping and shipping which is successfully applied by the e-Bay company. Thus, the maturity of internet technology can be ascertained by learning the online shopping and its application by the e-Bay Company.
Purpose of Research
The aim of the study is to study the online shopping and its importance with regards to business. For the successful study of these aspects, the study will consider e-Bay as one of the best online businesses. Currently, many customers from different parts of the world prefer to shop through the online platform. Nowadays, the new technology and the support if the internet has enabled people to purchase items online from the comfort of their homes(Mennig, 2001). It is important to study the online shopping to understand the role which it plays in any person’s life. The paper thus aims at exploring the online shopping experience and evaluating the reasons why consumers opt to shop online rather than shopping through the traditional means.
Hypothesis
For successful research study, the research will utilize the following hypotheses
- There is a relationship between quality of the online platform and the quality of goods produced.
- There is a relationship between the online technology and the security of the goods produced.
- There are attributed benefits to the quality of online services.
- There is a direct relationship between the technology and the efficiency of e-Bay payment system
- The contemporary society benefits from the e-Bay Payment system
Search Report
Literature Review
The topic of online business is enormous and has a wide variety of information. Online shopping is current in many businesses, and it has been noted that businesses are currently shifting their daily operations to the online shopping platform. The online shopping platform is considered to be much simpler compared to other shopping platforms. The most important businesses that have employed online shopping is the e-Bay Company. As the Amazon Company which also uses online shipping, the e-Bay company has through the online platform has significantly increased its profit margins and also seen the effective performance (Laudon & Traver, 2002). Therefore, it can be said that e-bay is in the maturity state as far as online technology is concerned. It is known that purchasing items through the web are a very simple task, and the online technology is considered to be playing a significant role in the current world. The online shopping involves using the debit or credit card, but before the online shopper uses the credit or debit card, he or she has to create a personal account. The personal account that allows the customer to shop things online comprises of the username and the password. In commerce, online shopping refers to a type of electronic commerce that enables consumers to buy goods or services from the person selling them through the internet (Wall, 2000). The purchase of goods and services over the Internet, however, requires the use of a web browser. By visiting the website of the retailer, the customer can find the goods or services that interest them. The customer can also utilize the shopping search engine that may be displaying similar goods and services and their products. The development of technology has made it possible for the customers to shop for their favorite goods and services at their homes by using the desktop computers, the tablet, the laptops and even their smart phones. The customers can use online search features to find specific items, their brands and also the prices of such goods and services. The online shopping was developed by Michael Aldrich in the year 1979(Wall, 2000).
Since that time, online shopping has undergone tremendous changes which make the features simpler and allow many people to use it in a more convenient manner. The features have also been in the position to allow businesses to be carried out electronically. Statistics of the year 2012, show that online users have increased because of the simplicity of the online shopping platform. Since the advent of online technology, customers have increased by 30%. The most important impact of the online shopping is seen during the singles day where sales can go more than US $ 9.3 billion (Laudon & Traver, 2002). The e-bay company enables the customers to purchase and pay for their goods and services through the internet so long as they have valid payment method and can complete their transactions online. The e-bay company has also been in the position to increase the sales after embarking on the educating the customers on the importance of online shopping, and this has resulted in favorable perceptions of the online shopping. Furthermore, improvement in exposure to technology has also escalated the attitudes towards the online shopping by several customers.
Online shopping has also been attributed to the product selection. The customers through the online shopping can visit various retail sites and purchase the products of their interests. The customer through the shopping search engine can find the products and make their order which can then be supplied them online by the sellers(Shoup, 2000). Product selection is made possible through the checkout process and the conventional store. Online shopping is important shopping platforms because they are available twenty-four hours in a day. Because many consumers in Western countries have accessed to the internet both at home and at work, it has perfectly worked in those countries. Additionally, the online shopping has been enabled by the establishments of the community centers and internet cafes that allow consumers to access online retail sites. Online stores are in the position to describe the products for with photos, text and multimedia files. Additionally, the manufacturers packaging is available through the direct inspection and other experimentation (Wall, 2000).
Online shopping is regarded as a growing trend in the world where retail is of significant importance. The research business transactions have revealed that the amount of customers shopping online is rising, and the amount of goods purchased online is also increasing at a faster rate. The research done Edis in the year 2010, revealed that consumers do not just use the internet to buy goods and services, but they also use it to carry out online shopping(Laudon & Traver, 2002). The activity of online browsing allows the retailers to find potential purchasers of their products. The offline shopping is at a risk because it undergoes the substitution by the online shopping platform. Online shopping is of great importance because they act as a form of multi-channel retailing and consumers can use them to access a wider market share. The online shopping is important because it provides a flexible way of purchasing or selling products. The online being a purchasing and selling platform can now be used to gain access to a wider market share. Grewal et.al 2002, argues that online shopping is more efficient as it ensures the meeting of customers’ wants and needs (Wall, 2000).
The knowledge on the product’s brands, availability, specification, prices and product quality can be understood through the application of online shopping technology. Many people in the current world are becoming conscious about the fashion and personal image, and thus online shopping provides them the opportunity to get what they want. For some consumers, online shopping is an entertainment activity which allows them to compare products from different manufacturers (Shoup, 2000). It is known that shopping from home is significant as it saves time and the energy spent on traveling as the consumers can shop direct from their homes. Therefore, those people who have long working hours and tight schedule can use the online shopping to purchase the products or services they are in need of.
Online Versus Offline Shopping
The traditional shopping contains key features that influence the consumer’s interest to purchase a particular product. Furthermore, the features found in the online shopping may interfere with the pleasure of the online shopper. On the other hand, the environment has contained in the online shopping consist of a narrower range of technological abilities. Lunt (2002) argues that offline shopping provides an interactive session to the parties involved, unlike the online shopping where parties from different parts of the world can interact before engaging in their businesses. This is important because the online shoppers can have a proper comparison of the products before making the final decisions. Although online shopping is considered to have several benefits to the buyers and sellers, some business people avoid using it. According to Lee and Turban (2001), some consumers avoid using the platform because they consider navigating the website a tricky experience and some of the consumers lack experience on how to look for products and services online. Furthermore, some of the consumers consider the online shopping as an insecure way of carrying out business transactions. Some of the complaints put forward by such consumers include the return policies, refunds, billing problems, faulty products and exchange policies.
Survey
The survey was carried in Australia. The survey was mainly geared towards the collection of both primary and secondary data. The primary was collected from those who were interviewed while the secondary data was collected from the Australia government websites and the other company websites which included the e-Bay website and the Amazon website. Primary data included what the Australian people think about the online shopping and the importance of those companies providing the online services such as the e-Bay company and the Amazon Company. The survey interviewed 25 respondents who provided their experience regarding the online shopping and the companies that provide online services such as the e-Bay and the Amazon Companies. The survey was conducted in Australia through the application of the following.
Research Design
The research adopts the descriptive study to identify 25 respondents who will be interviewed and those who utilize the online shopping platform. The findings are explained in correlation with the phenomenon and variables to be adopted. The respondents will then be classified based on their ages and how frequent they use the online shopping platform.
Research approach and process
For the study to successful achieve its objectives, it will employ both the quantitative and qualitative approaches. The qualitative approach is important as it provides the researcher with the chance to obtain insight into the situation and engage in the development of appropriate hypotheses. According to Sarah and George (2005), qualitative approaches are important because they provide an in-depth analysis of the issue. The selected respondent will be majorly from the e-bay company. Furthermore, the inductive and deductive approaches will also be utilized while carrying out the analysis.
Data collection and analysis
The data collection processes will be a thorough one and thus a comprehensive questionnaire to ensure that acomprehensive information has been collected. The given company where data will be collected is the eBay company. Sampling will not be necessary as the only e-Bay company will be considered. Both primary and secondary information are taken into consideration through the application of questionnaire. The research person will, however, have to ensure legitimacy, relevance, reliability and validity of the information source. What is more, the information needs to be free from bias and errors(Shoup, 2000). The collected data will be subjected to SPSS before the analysis is conducted. Descriptive statistics was applied during the study to carry out the full analysis and presentation of the data.
The Australian e-Bay Company Financial Statements
Since the inception of the e-Bay company in Australia, it has undergone constant improvement with regards to the products and services. Initially, it used to cater for some services and goods only, but currently, anything can be bought e-bay (Mennig, 2001). The company has also been in the position to expand so fast such that anybody from any region worldwide can purchase the products through merchandize platform and can be delivered within a short period to their door steps. What is more, the firm has been facilitated by the presence of other complementary services such as the shipment/delivery services and also the online payment methods. The current official online payment method of the firm is the PayPal. The company has also been in the position to build the trust among its customers. The company allows the trade among several companies from different parts of the world to be undertaken. E-Bay has surpassed the Amazon Company and thus is currently considered the best online company. The Australian e-Bay reported that on the year 2016, the company managed to make a profit of about $ 20.5 billion(Wall, 2000). This according to him was an increment of about 5% of from the previous years.
E-Bay Company Income Statement for the year 2014, 2015
| Item | 2015 ($ billions) | 2014 ($ billions) |
| Net Revenues | 8,765 | 6,789 |
| Income/loss from the continuing operations | 1978 | 1754 |
| Diluted share income | 1.89 | 1.24 |
| Net income | 6785.11 | 5033.76 |
As seen from the income statement, the company through the online shopping transactions made total revenues of $ 8,765 in the year 2015 an increment from the previous year which was a total of $ 6,789(Clark et.al, 2015). This shows that online shopping is successful, and if embraced by other companies, they will be in the position to get the higher market share. The net income is significant evidence that the company is making strides with its online selling platform.
Australian E-Bay Company Balance Sheet
| Item | 2015 ($ billions) | 2015 ($ billions) |
| Current Assets | ||
| Cash and other Equivalents | 1,762 | 3,457 |
| Short-term projects | 4,562 | 3,657 |
| Accounts receivables | 624 | 124 |
| Total current Assets | 6,948 | 7,038 |
| Long-Term Assets | ||
| Property and Equipment | 3239 | 5432 |
| Goodwill | 1236 | 1342 |
| Intangible Assets | 4312 | 1237 |
| Others | 2356 | 5627 |
| Liabilities and Stockholders’ Equity | ||
| Deferred and other Tax Liabilities | 2345 | 1237 |
| Debt | 2124 | 654 |
| Total liabilities | 4469 | 1891 |
| Total Stockholders’ Equity | 6734 | 1234 |
The e-Bay balance sheet is an important statement because it reveals the company’s financial position in a particular period(Clark et.al, 2015). The e-bay company is a position to engage its transactions in a more competitive manner. It is important for the company to understand its financial position for it to have good planning on how to meet its customers in a competitive manner.
Australian E-Bay Statement of Cash Flows
Cash flow from operating activities
| Item | 2015 ($ billions) | 2014 ($ billions) |
| Income (Net) | 324 | 623 |
| Discontinued operations Income | 122 | 167 |
| Transactions losses | 43 | 67 |
| Depreciation and amortization | 567 | 123 |
| Stock-based compensation | 78 | 798 |
| Net cash from continuing projects | 169 | 234 |
| Property and equipment purchases | 142 | 689 |
| Investment purchases | 2,735 | 679 |
| Sales from matured investments | 2,345 | 3,098 |
| Net cash from continued investments | 1567 | 2345 |
| Cash flow from financing activities | 2,346 | 1,234 |
The e-Bay has invested in many activities, and this gives it an opportunity to enjoy the high profitability from the market. The online shopping has enabled the company to undertake its activities in a smooth manner. It is the online platform that the company has been in the position to invest in different parts of the world. Furthermore, through the online platform, the company is in the position to acquire a huge number of customers.
Amazon Company
The Amazon Company has been reported by the Australian Stock Exchange (ASX) as the most important since it managed to reach $ 100 billion. Furthermore, the Amazon Web Services has managed to reach $ 10 billion in its sales. Thus, Amazon in Australia has been regarded as the fastest growing company. Amazon in Australia thus has the fastest growing rate, and the rate is attributed to the continued innovation that has been taking place in Australia. The financial information of Amazon is significant because it provides the performance of the company and how it has managed to undertake its activities in a competitive market.
Amazon Financial Report
Amazon Financial Statement for the year 2014, 2015
| Item | 2015 ($ billions) | 2014 ($ billions) |
| Net Revenues | 123,909 | 6,789 |
| Income/loss from the continuing operations | 675,876 | 1754 |
| Diluted share income | 1.94 | 125,723 |
| Net income | 143,278 | 1,6726 |
Amazon Balance Sheet
| Item | 2015 ($ billions) | 2015 ($ billions) |
| Current Assets | ||
| Cash and other Equivalents | 13,356 | 6,789 |
| Short-term projects | 7,656 | 1,245 |
| Accounts receivables | 78 | 158 |
| Total current Assets | 6789 | 12389 |
| Long-Term Assets | ||
| Property and Equipment | 6756 | 5433 |
| Goodwill | 1256 | 902 |
| Intangible Assets | 1346 | 737 |
| Others | 123 | 890 |
| Liabilities and Stockholders’ Equity | ||
| Deferred and other Tax Liabilities | 6788 | 1678 |
| Debt | 2678 | 656 |
| Total liabilities | 4569 | 1291 |
| Total Stockholders’ Equity | 1567 | 1346 |
Comparison of the Financial Statements
The two companies have less the similar financial statements. In both companies, the balance sheets have reflected the assets in a manner that it allows the users to make useful out of them. The equity in the two companies is also reflected as the owners’ shares as the owners’ equity. Furthermore, the two reports of both the e-Bay and Amazon have also included the diluted shares in their financial information. On the other hand, the two companies differ in the way they present their reports. While e-Bay presents it to the customers for online payments, the Amazon provides for the consumers of online products and services.
Conclusion
Conclusively, the online shopping has taken the shape of the current business. E-commerce is attributed to the development of online technology. As compared to the offline shopping, online shopping has enabled different organizations to undertake their businesses in an efficient manner. The presence of digital marketing skills has enabled the retailers to govern their businesses even though security has been of great concern to them. With the increased advancement in technology, many customers regardless of their ages have been in the position to carry out online shopping. Companies such as e-Bay company have greatly embraced the online shopping since it carries out all its transactions through the online platform (Clark et.al, 2015).
References
Birch, A., Gerbert, P., Schneider, D., & Schneider, D. (2000). The age of e-tail: Conquering the new world of electronic shopping. Oxford, U.K: Capstone Pub.
Bunnell, D., & Luecke, R. A. (2000). The e-Bay phenomenon: Business secrets behind the world’s hottest Internet company. New York: John Wiley.
Clark, E. E., In Stuyck, J., & In Terryn, E. (2015). Commercial and economic law in Australia.
Films on Demand, & Films Media Group. (2010). Shopping Smart. Lawrenceville, NJ: Films Media Group.
Laudon, K. C., & Traver, C. G. (2002). E-commerce: Business, technology, society. Boston: Addison Wesley.
Mennig, M. (2001). Shopping online. London: Cassell & Co.
Shoup, K. (2000). Bargain shopping online. New York: McGraw-Hill.
Wall, M. (2000). Shopping online. London: HarperCollins.
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