Analyse John Menzies’ decision to move into the aviation market. (Your answer
must include a force field diagram.)
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Get Help Now!SECTION ONE
Answer ALL questions.
1. Analyse John Menzies’ decision to move into the aviation market. (Your answer
must include a force field diagram.)
2. Assess the extent to which Menzies’ employee initiatives help it to harness the
passion it strives to instil in its employees.
3. Menzies Aviation chose to expand its operations abroad by purchasing existing
companies.
Using examples from the case study, explore the benefits and costs to John
Menzies of this method of Foreign Direct Investment (see Exhibit 1).
4. Other than acquisitions and joint ventures, explain what John Menzies does to
achieve growth across both divisions.
5. (a) Examine the costs and benefits to Menzies Distribution of the introduction
of its Vehicle Routing and Scheduling software (VRS).
(b) Other than VRS, explore the ways in which John Menzies’ use of
information and communications technology affects both its customers and
its employees.
6. Menzies Distribution worked in partnership with Hachette to enter the digital
market. Discuss the reasons for this joint venture.
7. Using examples from the case study, analyse how Menzies Aviation’s policy of
Fix-Close-Sell will help the group to achieve its strategy.
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