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RESEARCH PROJECT PROPOSAL A research project proposal is a prescription for new research. The research proposal is normally a prescription for a new experiment that tests an idea, a question or hypothesis generated from knowledge about previous work in the area. For this project, you are free to choose a topic from any of the areas that have been or will be discussed in the course or related to discussions in the course. A fully-developed proposal requires a thorough understanding of the previous research. This involves a library search (literature review) in order to uncover the most recent and important research papers that have been published in that area, as well as the older literature. Once these are uncovered, you should develop the research methods normally used in order that the design of your proposed experiment is both consistent with previous methods yet is innovative in its approach. In this research project, each student will write a research paper (at least 10 pages for content, excluding references and title page). The proposal should provide the conceptual framework, review of relevant literature, basic methods, and implications of an empirical investigation. My major is MBA in health management This course is marketing management I need the proposal tomorrow please and take two weeks in preparing the rest of the research. The case study bellow I need it by tomorrow please Thanks Case Study Company Brand Story Write down your company brand story. Make it short and sweet…specifically: What you doWho you do it for (What You Offer)What makes you differentExamplesUnique in what you makeThe way you do what you doWho you do it forPatentSecret processHow you show up“The fun people”Your story“Started by your grandmother during a vacation to France.” Grading Criteria Brand Story Marketing Team Values Write down at least three values that your team should use as decision making tools. What is most important to you in making decisions and in what order? Ensure that your values are specific enough that your team will be able to apply them in real world decision making. Grading Criteria Value should be interpreted by everyone the same wayValue should tell employee what to do and when it appliesValue should be a rule, not a “for example” Market Segments Write down at least three consumer groups that you believe will buy your product or service and sort them in groups (segments) by one or more of the following. The intention is NOT to have one segment for each criterion, but to use multiple criteria per segment. Where they are (location)Who they are (demographics)What they like (psychographics)How they behave (Behavior) Grading Criteria Segment should use one or more criteria, not one segment per criteriaIf you hired a salesperson, they should be able to physically find this group of peopleYour marketing campaign should be able to cover everyone in this group, otherwise they should be divided into multiple segmentsEveryone in the segment should:Have the same problemUse the same solutionTalk about it the same way Target Market Write down the segment, that you will focus on first (target) and why such as: They will spend more moneyThey are easier to reachYou already have a media channel to themThey already show the biggest inputThey are more likely to tell othersOther Grading Criteria Think about criteria in terms of value to marketing team in terms of low cost, lower effort, or bigger payoff in some way including sales OR brand awareness Market Position Write down what your brand position is relative to your competition. Ex. EasierFasterCheaperMore reliableLast Longer Ex: We keep track of your customer and business interactions like the SAP Enterprise Resource Planning System, only without the high staff overhead to run and maintain it. Grading Criteria Should be tailored to the way the target market sees value Case Study Rubrics
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