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Discussion 5: Mountain View Assisted LivingView Topic in Grid View Show Description Hide DescriptionWhen considering entering a market of specific industry there has to be a need for facility or service in order to be successful. The Mountain View Assisted Living case demonstrated key strategy considerations of a unique market. What were the strengths, opportunities, weaknesses and threats associated with the proposed assisted living facility? Discuss what some of the key elements in the marketing mix (i.e. product, price, place, and promotion) which would be particularly important to consider? If you were James, would you do the project? Explain. When considering entering a market of specific industry there has to be a need for facility or service in order to be successful. The Mountain View Assisted Living case demonstrated key strategy considerations of a unique market. What were the strengths, opportunities, weaknesses and threats associated with the proposed assisted living facility? Discuss what some of the key elements in the marketing mix (i.e. product, price, place, and promotion) which would be particularly important to consider? If you were James, would you do the project? Explain.
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