1. To identify and analyse the key drivers of culture and appreciate their importance when developing and implementing international marketing plans and strategies.
3. To identify and analyse the key drivers of international expansion and the barriers that need to be overcome.
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Get Help Now!4. To utilise appropriate market research, screening and selection methodologies to identify new export opportunities and develop effective and justifiable international marketing plans.
Cognitive learning outcomes:
5. To apply sound written communication skills in presenting ideas and solutions to problems.
7. To demonstrate the ability to identify and critique appropriate literature to support ideas.
Assignment overview and assessment:
The first assignment for this module is based on an individual report which is the preparation of an outline international marketing strategy/plan.
Individual Written Assignment 1 – 2500 words(accounting for 40% of the overall assessment of this module for MK390 students and 100% for MK383 students), to be submitted via Turnitin.
Hand out date: 6October 2017
Submission deadline:Thursday 18January, 2018
Marks and Feedback via Turnitin: Thursday, 15 February, 2018
Assignment Brief
Please read carefully and if you do not understand any aspect of the brief, ask one of the tutors.
In this first assignment you are expected to develop an international marketing strategy and plan for a domestically based company of your choice. We define a domestically based company as one which is located in the UK. If however you are a student whose usual country of residence is outside the UK, you may chose a local company from your home country should you prefer.
Your role is to act as a marketing consultant hired by the company to identify and select one new export market for the company to target based on your research and analysis. You then need to advise themin a report on how they should put together their market entry strategy and adapt their marketing mix to exploit this opportunity.
The key tasks involved in developing your report are:
1. To carry out careful research to identify a suitable company and product or service that you consider to have export potential.
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