•Who the Business is, what they do,

Task

This assessment requires the student to raise the awareness of their small business by using a communication platform to inform potential target audiences of their business profile. Students are to choose a suitable communication platform in the options below which is relevant to their business idea. Students are to explore and provide an execution that would be used to represent their business idea in the external market place.

The communication platform that the student selects is to provide the potential audience/ customer of a brief understanding of their business, it’s potential products/ and or services and should be persuasive and attractive to the potential audience. Students are encouraged to apply their learnings from their financial, marketing, operations and legal classes and put these into a platform that can be communicated to a potential audience. Spelling and grammar will be assessed as part of Assessment 5. Students are encouraged to apply creativity and design thinking to this Assessment.

Students should cover various elements as deemed suitable and demonstrated in their business plan. Elements could include (but not limited to):

•Who the Business is, what they do, what they offer in terms or products/ service streams?

•Area of Differentiation

•Benefits of their products or services to potential reader or viewer

•Business structure

•Pricing

Personal Background

Purpose: To develop and present a representation of your business idea in the external marketplace using a communication platform that is relevant to the student’s potential business industry.

Requirements:

Students will be required to:

1.Select one communication platform and execute in detail

2.Produce a one page accompanying document that outlines an overview of the business/ career direction, the communication method selected, background of potential audience, listener, reader or viewer. The purpose of this one page document is to provide a understanding and “set the scene” for the trainer (marker).

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